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Cassandra Grey is the modern embodiment of vintage old Hollywood, and the ultimate beauty and skincare curator. Her company, Violet Grey, is an e-commerce site and brick and mortar store comprised of a highly selective collection of beauty and skincare products that are vetted to satisfy the ‘The Violet Code’. The point of view of VIOLET GREY aims to combine the luxury and lost glamour of Hollywood with a modern fashion sensibility. She is currently looking at places for her newest store ‘Violet Labs’, which will act as a showroom/store hybrid where people will be able to test and purchase beauty products using their phone.

About ten years ago, during the rise of Net-A-Porter, it occurred to Grey that there were not any platforms combining the addictive qualities of perusing through a magazine and shopping for beauty. The next day she wrote the business plan for what is now Violet Grey. Although she had written the business plan for an online, shoppable beauty edit, Cassandra had no intention of immediately pursuing this idea. The business plan came to life as a blog by the name of The Violet Files. The blog was soon followed by Violet Grey in 2014, an e-commerce site and brick and mortar store.

Cassandra has been featured in Forbes, NY Magazine, W Magazine, Vanity Fair, Beauty and Wellbeing, Vogue and many more.

Cassandra and her girlfriend, DJ Samantha Ronson, currently reside in Los Angeles with her son, Jules. Growing up in a rural farm in the Smoky Mountains, a Quaker community and an Indian reservation, Grey developed an early obsession with art and design. Her early exposure to beauty and polish paired with her interpersonal social skills led to the creation of her beauty empire.